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News

Sprouts still reign as kids’ least favourite

Children have voted Brussel Sprouts their least favourite vegetable and potatoes as their favourite.

The results come from a survey of 2,000 adults and children carried out by prepared vegetable company Mash Direct. Runnerup to potatoes for young vegetables fans were carrots with peas in the bronzemedal position. Also making the top 10 in descending order were cucumber, sweetcorn, tomatoes, broccoli, salad leaves, sweet potato and green beans.

A close second to Brussels sprouts on the least-wanted list was celery with celeriac in third place and the list continued with colourful beetroot and trendy avocado in surprise fourth and fifth respectively. In places six to ten were kale, turnip, spring onions, leek and cabbage.

Despite, the huge variety now available, a third of adults said they stick to the same vegetables that their parents did, and more than half would not buy different vegetables without knowing how to cook or prepare them, showing just how much adult tastes influence the youngsters they feed.

Mash Direct’s director of marketing and food trends Jack Hamilton said: “It just goes to show that the old favourites are still the first choice when it comes to… meal times.”

January 2017